AI Video Localization Launch | Synthesia Full Event

Synthesia
12 Sept 202417:05

TLDRSynthesia's AI Video Localization Launch event introduced two key features: a multilingual video player and AI video dubbing. The player allows creators to manage translations and serve them to a global audience seamlessly. AI video dubbing translates existing videos into new languages, reanimating facial expressions and lip-syncing to match. These tools aim to make video localization easier and more accessible, helping creators reach wider audiences without the usual繁琐的翻译工作。

Takeaways

  • 🌐 The event focuses on AI video localization and translation, aiming to make content accessible globally.
  • 🗣️ The presenter speaks Danish, English, and a bit of French, highlighting the importance of language diversity.
  • 💡 Synthesia introduces a multilingual video player to simplify sharing videos with a global audience in their preferred language.
  • 🎥 AI video dubbing is being launched to translate non-Synthesia videos, including changing voices and correcting lip syncing.
  • 🚀 Synthesia is a platform for creating AI videos, offering avatars, video editing, and collaboration tools.
  • 📈 The company celebrates reaching 1 million users across more than 120 countries, emphasizing the need for translation.
  • 🌟 Fabio, an Italian baker, is an example of a content creator limited by language barriers, seeking to expand his audience.
  • 💼 Businesses often only create English content, missing out on 80-85% of the world's population who do not speak English.
  • 📈 The process of translating videos is time-consuming and expensive, involving coordination with agencies and re-editing.
  • 🔧 Synthesia's one-click translation feature simplifies the process, translating scripts and on-screen elements.
  • 📺 The multilingual video player offers automatic captions, video chapters, and playback speed adjustments for a better user experience.

Q & A

  • What is the main topic of the AI Video Localization Launch event?

    -The main topic of the AI Video Localization Launch event is AI video localization and translation, focusing on making it easier for users to localize and translate their content for a global audience.

  • What are the two features discussed in the event?

    -The two features discussed are the multilingual video player and AI video dubbing. The multilingual video player allows for easy sharing of videos with a global audience in their preferred language, while AI video dubbing unlocks the potential to translate existing non-Synthesia videos into different languages with lip syncing.

  • What is Synthesia and what does it offer?

    -Synthesia is described as the world's Premier AI video communications platform. It helps businesses of all sizes to communicate in video rather than text, offering a platform to create content, avatars, devices, and a video editor, all within a collaborative platform.

  • How does the multilingual video player work?

    -The multilingual video player is designed to work with AI videos and translated content. It allows creators to manage all their translations and serve them to their audience in one place. Viewers can switch between languages within the player, and it can automatically serve the right video to the right audience based on the browser's language settings.

  • What is the significance of reaching a million users for Synthesia?

    -Reaching a million users from more than 120 different countries is a significant milestone for Synthesia. It indicates the platform's growth and acceptance globally, showing that it serves a diverse user base.

  • Why is translation important for businesses and content creators?

    -Translation is important because it allows businesses and content creators to reach a wider audience. If content is only available in one language, it misses out on potential business opportunities and engagement, leading to less revenue and less loyal customers.

  • What challenges do businesses face when translating their videos?

    -Businesses face challenges such as the time-consuming process and high costs associated with translation. Coordination with translation agencies, getting approvals, and re-editing can be time-intensive, and there are additional costs for translation services, voice actors, and editing.

  • How does Synthesia's one-click translation feature simplify the localization process?

    -Synthesia's one-click translation feature simplifies the localization process by allowing users to translate their videos with a single click. Users can select the language they want to translate into, and Synthesia will create a new version of the video with the script and all on-screen elements translated.

  • What is AI video dubbing and how does it benefit content creators?

    -AI video dubbing is a feature that allows existing real videos to be translated into different languages by changing the voice and reanimating facial expressions and lips to match the new language. This benefits content creators by enabling them to reach a global audience without the high costs and lengthy process traditionally associated with video translation.

  • How does the multilingual video player enhance the viewer's experience?

    -The multilingual video player enhances the viewer's experience by providing automatic captions for accessibility, video chapters for easy navigation, and the ability to change playback speed. It offers a responsive design that works on any device, ensuring a consistent experience across platforms.

  • What is the future outlook for AI video localization at Synthesia?

    -The future outlook for AI video localization at Synthesia includes the continued development and integration of the multilingual video player and AI video dubbing features. These tools aim to make it easier for users to create, manage, and share localized content, ultimately helping them reach a global audience more efficiently.

Outlines

00:00

🌐 Introduction to AI Video Localization

The speaker welcomes the audience and introduces the topic of AI video localization and translation. They mention the importance of language diversity and ask viewers to comment on the languages they speak. The speaker shares their own language skills and introduces Synthesia's new features: a multilingual video player and AI video dubbing. These features aim to make it easier for creators to reach a global audience by localizing and translating their content. Synthesia is described as a platform that assists businesses in creating AI videos, with tools for video creation, editing, collaboration, and sharing. The speaker also highlights Synthesia's milestone of reaching one million users across 120 countries.

05:01

💬 The Importance of Video Translation

The speaker discusses the significance of translating video content to reach a broader audience. They mention a case study of Fabio, an Italian baker with online courses limited to Italian speakers, illustrating the need for English translation to expand his audience. The paragraph emphasizes the business benefits of translation, such as increased revenue and customer engagement, and contrasts it with the potential losses from not translating content. The challenges of translating videos, including the time and cost involved, are also highlighted. The speaker then introduces Synthesia's one-click translation feature, which simplifies the translation process, and the collaborative platform for review and approval of translated videos.

10:02

🎥 Multilingual Video Player Features

The speaker explains the functionality of Synthesia's multilingual video player, which allows creators to manage and share translated videos easily. The player automatically serves the correct language version based on the viewer's browser language, includes automatic captions for accessibility, and features video chapters for easy navigation. The player is responsive and works on any device. The speaker also mentions the benefits for businesses, such as efficiency in managing translations and the ability to update videos in bulk. A customer testimonial from Service Now is included, emphasizing the time and effort saved by using Synthesia's tools.

15:03

🌟 Launch of AI Video Dubbing

The speaker announces the launch of AI video dubbing, a service that translates real videos into different languages by changing the voice and reanimating facial expressions to match the new language. This feature is significant because it allows creators to translate existing video content, not just AI-generated videos. The speaker explains that the technology has matured since its initial development, making it more accessible and cost-effective. The service will be available through Synthesia's API for bulk processing. The speaker concludes by encouraging viewers to learn more about localization and to share their thoughts on the new features.

Mindmap

Keywords

💡AI Video Localization

AI Video Localization refers to the process of adapting a video to different languages and regional preferences using artificial intelligence. In the context of the video, AI Video Localization is crucial for making content accessible to a global audience. The script mentions a new feature that allows creators to easily translate their videos into various languages, ensuring that viewers can enjoy content in their preferred language.

💡Multilingual Video Player

The Multilingual Video Player is a tool that enables video content to be played in multiple languages seamlessly. As highlighted in the script, this feature completes the translation process by allowing viewers to switch between languages with ease. It is designed to enhance the global reach of video content by providing a user-friendly experience that caters to different linguistic preferences.

💡AI Video Dubbing

AI Video Dubbing is a technology that translates the audio of a video into different languages while also adjusting the lip movements to match the new language. The script discusses this feature as a significant advancement, allowing creators to unlock the potential of their existing video content by making it accessible in various languages without the need for manual dubbing.

💡Synthesia Avatar

A Synthesia Avatar is a digital representation of a person that can be used to create videos with a human-like presence. The script explains that these avatars can be used to order content in different languages, making it more engaging and relatable to a global audience. The avatars are part of Synthesia's suite of tools aimed at enhancing video communication.

💡Translation Process

The Translation Process, as discussed in the video, involves converting the content of a video from one language to another. It is a critical step in making videos accessible to a wider, multilingual audience. The script emphasizes the importance of simplifying this process through AI, reducing the time and cost associated with traditional translation methods.

💡Collaborative Platform

The Collaborative Platform mentioned in the script is a feature of Synthesia that allows multiple users to work together on a video project. It facilitates tasks such as reviewing, commenting, and approving video content. This platform is integral to the video localization workflow, enabling efficient collaboration among team members and external agencies.

💡Language Barriers

Language Barriers refer to the challenges faced in communication due to differences in languages spoken by different groups of people. The script uses the example of Fabio, an Italian baker, to illustrate how language barriers can limit the audience for content creators. AI Video Localization and Dubbing are presented as solutions to overcome these barriers and expand the reach of content.

💡Global Audience

A Global Audience implies a viewership that spans across different countries and cultures. The script emphasizes the importance of localizing and translating content to cater to the preferences of a global audience. By doing so, creators can ensure that their content resonates with viewers from diverse linguistic backgrounds.

💡Localization

Localization in the context of the video refers to the adaptation of a product or content to meet the language, cultural, and other requirements of a specific locale or audience. The script discusses how Synthesia's features facilitate localization, allowing creators to customize their videos for different regions, thereby increasing their content's appeal and accessibility.

💡Video Production Process

The Video Production Process encompasses all the stages involved in creating a video, from conception to distribution. The script outlines how Synthesia streamlines this process by offering a comprehensive platform that includes content creation, AI models for avatars, video editing, collaboration, and sharing through a multilingual video player.

💡One-Click Translation

One-Click Translation is a feature that allows users to translate their videos into different languages with a single click. The script describes this feature as a starting point for localization, simplifying the process of creating versions of videos in multiple languages, which is essential for reaching a broader, international audience.

Highlights

Introduction to AI Video Localization Launch event by Synthesia.

Engagement with global audience by asking about their language proficiency.

Discussion on the importance of language in accessing information and services.

Introduction of two new features: multilingual video player and AI video dubbing.

Explanation of how the multilingual video player enhances the translation process.

Details on AI video dubbing that allows translating non-Synthesia videos.

Overview of Synthesia as a platform for AI video communications.

Announcement of Synthesia reaching 1 million users across 120 countries.

The significance of translation in business and content creation.

Challenges faced by creators like Fabio in reaching a global audience.

The economic impact of not translating content to a wider audience.

The time and cost involved in traditional video translation processes.

Introduction of one-click translation feature in Synthesia.

Collaborative platform for reviewing and approving translated videos.

Demonstration of the multilingual video player and its features.

Automatic language detection and content serving by the video player.

Inclusion of automatic captions and video chapters for better accessibility.

Beta testing experiences and efficiency improvements with the multilingual video player.

Tips for using the multilingual video player in learning and training contexts.

Introduction of AI video dubbing for translating real videos into different languages.

The evolution of AI video dubbing technology from 2017 to present.

How AI video dubbing works and its compatibility with the multilingual video player.

Case study of Fabio, the baker from Italy, using AI video dubbing to reach a global audience.

Final thoughts on the benefits of AI video localization for creators.