How to make Facebook Ad style videos for FREE! LUMEN5 Tutorial

The speaker introduces the idea of video ads from platforms like Huffington Post and The Insider, emphasizing their simplicity, informative nature, and effectiveness. These ads outperform other formats due to their quick readability and engagement. The speaker then explains the goal: teaching viewers to create similar videos for free using Lumen5, a tool that automates the video-making process based on written content. After signing up for free, users can begin creating videos from scratch on the dashboard.

The speaker walks through the basic steps of using Lumen5. Users can input a URL to an article, and the platform’s AI extracts text and images, organizing them into slides. The next step involves choosing short, impactful sentences, which are important for slide length, limited to 120 characters. The program also offers a smart text summarization tool, though still in beta, which can highlight key information automatically.

After the text is selected, users can begin customizing the video. Lumen5 pulls relevant images from the article, but users can manually swap them for better-fitting visuals. The speaker demonstrates this by replacing the default images with more appropriate Facebook-related images, highlighting the simplicity of the drag-and-drop feature. Additionally, the speaker chooses a blue theme, as it fits Facebook’s branding, and selects music from the platform’s library of non-copyrighted tracks.

The video creation process continues with the speaker adding background music. Lumen5 offers a variety of free, non-copyrighted music tracks, and the speaker picks one to match the tone of the video. They also emphasize the importance of adding a logo for professional branding, which is easily done in the top-right corner. The speaker finishes by reviewing the video, highlighting how Lumen5 automatically applies transitions and animations.

The speaker explains the final steps in the video-making process, including rendering. They point out that although the wait time displayed can vary drastically, from a few minutes to several hours, the longest actual wait time they’ve experienced is only around 20 minutes. The speaker reassures viewers that the wait is worth it, and while waiting for their video to render, they encourage viewers to use the time productively, such as reading or other activities.

Once the video is rendered, the speaker reviews it, praising the transitions, text highlights, and overall quality. They show how the finished product is ready to upload directly to Facebook or can be downloaded for other uses. The speaker concludes by expressing excitement about the ease of the process and encourages viewers to experiment with Lumen5 to create their own videos in under 15 minutes. They tease future content on consultation sales methods.

The speaker shares additional customization options, such as changing the highlight color of the text. They keep the blue color for consistency with Facebook’s theme but show how easy it is to switch to other colors like orange or green. The speaker explains that transitions won’t appear until the final render, encouraging viewers to preview and then publish their projects with confidence.

The speaker discusses a known bug in the rendering time estimates, explaining that while the system may show long waits like 300 minutes, the actual time is much shorter, typically under 20 minutes. They assure viewers that the platform is still in beta, and such bugs are expected to be resolved in the future.

The video is completed and ready to be shared. The speaker demonstrates how to either download the video or upload it directly to Facebook. They express satisfaction with the final product, despite skipping over the 'Obama quote' portion from earlier in the process. The speaker wraps up by encouraging viewers to create their own videos and stay tuned for future tutorials on sales consultation methods.