Introducing Synthesia 2.0

Ada, an AI Avatar, welcomes attendees to the Synthesia 2.0 launch event and introduces Victor Riparbelli, CEO of Synthesia. Victor announces the launch of Synthesia 2.0, an AI video communications platform aimed at revolutionizing business communication. He discusses the historical shift from text to video communication, highlighting the dominance of video in internet traffic and daily consumption. Victor emphasizes the need for businesses to adapt to a video-first approach, especially to engage with the Gen Z workforce and customers. He outlines the challenges of traditional video production and introduces Synthesia 2.0 as a solution that simplifies every step of the process.

Victor discusses upcoming features in Synthesia 2.0, including an AI video assistant that can incorporate brand identity into videos and a bulk video creation tool that converts help articles into videos. He also highlights improvements to avatars, introducing expressive AI avatars that understand and adjust their tone, facial expressions, and body language based on the script. Ada demonstrates these avatars with scripts conveying different emotions. Victor also mentions the ability to create personal avatars with high quality and in multiple languages, and teases a future platform update that will make avatars even more realistic and engaging.

Victor explains how Synthesia simplifies video editing with an intuitive interface that replaces traditional timelines with direct script controls. He introduces an AI screen recorder that automates the process of creating videos from screen recordings with voiceover, transcription, and editing. The feature is designed to make it easy for anyone to create professional-looking videos quickly. Victor also discusses the importance of collaboration in video production and how Synthesia facilitates real-time teamwork and feedback.

Victor addresses the importance of localizing content for a global audience and introduces Synthesia's one-click translation feature that allows videos to be automatically translated into over 120 languages. He also announces an updated translation experience that automatically updates all language versions when the original video is edited. Victor discusses Synthesia's commitment to ethical AI, outlining the company's 'three Cs' framework: consent, control, and collaboration. He emphasizes the company's dedication to responsible AI practices and its progress towards ISO 4201 certification. Victor concludes by expressing excitement for the future of communication and the role Synthesia will play in making video and audio communication accessible to everyone.

Victor shares examples of how Synthesia is being used in real-world scenarios, such as an English tutor in India using AI avatars to teach language skills and Zoom's sales enablement team using Synthesia for efficient onboarding. He also presents a testimonial from Frank at Heineken, who discusses his positive experience with Synthesia, highlighting its ease of use, time-saving capabilities, and the ability to create personalized content in multiple languages.

Victor reiterates Synthesia's commitment to ethical AI, emphasizing the importance of consent, control, and collaboration. He explains that Synthesia will never create an AI avatar without explicit consent and maintains strict content moderation. Victor also mentions the platform's enterprise readiness with admin tools and user roles to ensure data and video integrity within a business context.

Victor reflects on Synthesia's global impact, noting that it has been adopted by over 55,000 customers who have created more than 10 million videos, saving significant time and costs in video production. He shares his vision for the future of communication, where video and audio will be as accessible and easy to create as text is today, leading to a profound shift in how people communicate and express creativity. Victor thanks the audience for their support and looks forward to building the next chapter of communication with them.